Because as Marvel themselves know, Wolverine = a draw.
The movies were pretty much centered around him, he's getting a spin off film and he also manages to be involved in loads of comic series (his solo book, Wolverine Origins, New Avengers, whichever X-Men book he happens to be appearing in these days and whatever else he guest stars in).
I'd still say it's a stupid idea, as he's really not bigger than the X-Men in my opinion, but hey.
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