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Biggest benefit AEW can get with their Impact deal is mostly from Impact's Women's division since that's more notable names and stars that could help out AEW's struggling division.
Plus Impact acting like a minor league system of sorts for them in terms of AEW sending some of their younger and lesser used talent to get them more ring work and experience. AEW's lack of a touring system and a Performance Center-like place really limits how much their talent can improve under current situations. Its why AEW has been more open than WWE when it comes to allowing talent to take outside bookings.
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