I bring this up whenever Barrett comes up. He probably would have never been a huge star but remember when he was returning from injury and they ran vignettes promoting him as a bad ass underground street fighter? Great way to build up a potential main event heel.
Then his first night back in a ring, a face (can’t even remember who) ran in and he ran away like a pussy immediately making the vignettes completely pointless.
And that’s WWE in a nutshell.
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