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I think from the majority of cable ratings we can see that everything is down. People don't watch cable tv in mass droves like they did in the 90's. A bunch of reasons, too many channels equals too many options, everyone gets a smaller piece of the pie. Netflix, Hulu etc... WWE has been a recognized brand for a very long time, while losing their audience greatly they still finish in the top of the rankings for Raw and Smackdown. Even though we disect and see that it's losing stream consistently year after year, within the realm of add rights it's still a great get for the huge networks who have more money to spend to keep up appreances than anyone would like. One day reality will catch up and ad rates will properly affect the ratings and the way they make sense today. But for now WWE is cashing in huge despite dwindling both in viewership and creatively. It's crazy to think that such an insignificant amount of their gross income actually comes from the fans now. Such an insignificant amount that if it were gone, nothing would matter at all.
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