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On the topic of drawing, I’ve had a lofty theory on it I’ve been pondering for a while: We often look at PPVs, attendance and TV ratings as the gauge by which a draw operates. And when it comes to a territory’s business, those tangible in-the-moment metrics are crucial, don’t get me wrong. But I do wonder just how many people watching today, buying merchandise, subscribing to the Network, etc. are cemented fans for life because of Bret Hart, Shawn Michaels, or those memories of Warrior as a kid.
I don’t know how you measure that. I’m not sure if that is to be measured. But lately I’ve been thinking about the overall engagement (yuck) a wrestler encourages people to stick around and spend money over a period of years, even decades.
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