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If AEW was more in Cody's image, it would come off as just being another WWE which is what viewers have been going away from in droves. Its also why TNA/Impact always struggled to grow their viewership because they came off as just being a poor man's WWE.
AEW's biggest strength right now is the variety feel to it in regards to there not being an "AEW style." On the downside that also has led to them not having a real unifying vision yet since they are still in a company and star building mode and NXT can easily counter them in the work-rate department.
WWE also changing NXT a lot since it moved to the USA Network is another big issue. Them constantly tossing out title matches and TakeOver quality matches being the biggest changes since before those used to be a lot more rare and the main focus towards slow builds for feuds and star development.
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