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If I remember correctly, a big factor for Evolution being a dud in terms of being a money maker was due to WWE picking a weak venue for it and the piss poor job WWE did hyping up the show until very late.
They legit thought Trish vs. Alexa Bliss as the headliner would be enough alone to sell the PPV and it wasn't until they changed it to Ronda headlining that ticket sales and interest started to really spike. By then it was too late to generate enough momentum to make the show a big money maker.
Plus they were still dealing with the backlash from their Saudi deal and women not allowed on those shows so Evolution also felt a bit more like just a PR move than them being actually genuine with an all-women's show.
Had they been serious with Evolution's hype and build, it could have potentially acted as the spark for an all-women's brand afterwards like what ECW One Night Stand did for WWE's ECW brand.
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