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If I remember correctly, Triple H pushed for him to have a bigger role in creative which is how he got paired up with Ryan Ward at the time.
Ward handled most of the writing while Dogg mainly handled rewrites and tweaks in order to improve the chances Vince would approve of their creative plans.
Then for some dumb reason, Ward got demoted while Dogg got promoted as sole lead writer and boss of SD creative. That led to SD's quality quickly tanking and Dogg getting pissed online whenever people would blame him for SD's woes. For some reference, he was one of the biggest opponents of Becky Lynch's rise to top stardom and gave lame excuses online for why it shouldn't happen nor her being the top face star whenever he got called out on WWE's stubborn booking towards her.
Him and HBK having their hands all over NXT's Creative has done more to hurt than help during the current Wednesday Night Wars battle with AEW.
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