As much as I hate having to wait a week, I'm totally cool with this being done for what a service deems a "big deal". Gets people talking and a lot of click bait comes out when people get a chance to ruminate on the goings on and potential theories.
In this day and age its hard to do that over a few weeks let alone months if you're looking to stay relevant for that long. Does it mean more subscribers? I'd like to see the data on if this works.
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