According to the Wrestling Observer Newsletter, NJPW deal with Roku was the best offer they had on the table.
What hurt them a lot was not having any real valuable viewership data that could have been used to sell this new weekly show to a better network. Part of it was due to the lack of tv exposure in the US after they got booted from AXS TV and the other part was due to AXS TV not being a Nielsen subscriber until last year.
They did have an offer from CBS Sports but they would only earn money via getting a share of ad revenues during shows like Impact's situation during their time on POP TV.
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