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Old 03-26-2021, 12:14 AM   #229
Emperor Smeat
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According to a report from AdWeek, the Old Spice ad that aired during Fastlane is actually a 6-part ad series with the remaining parts to air during future WWE shows.

Rik Bugez/Eric Bugenhagen's "Joe Average" character is going to be a recurring role in this ad series as well.

Quote:
Originally Posted by WrestlingInc
WWE NXT Superstar Rik Bugez (Eric Bugenhagen) will continue to play Joseph Average, the Old Spice character that we saw briefly win the WWE 24/7 Title at the recent Fastlane pay-per-view.

As noted, Fastlane featured a backstage segment where Average, the delivery guy for WWE sponsor Old Spice, ended up winning the WWE 24/7 Title from R-Truth. Average pinned Truth while trying to clean up a display that was knocked over. The segment, which saw Truth immediately roll Average back up to re-take the title, also featured Akira Tozawa and Drew Gulak.

In an update, the story of Joseph Average will play out across 5 more WWE vignettes, according to AdWeek. There’s no word on exactly when these vignettes will air, but they should premiere in the next several weeks. AdWeek noted that this is a multi-week content series and storyline integration to support the launch of Old Spice’s new NightPanther deodorant scent.

It was also revealed that the NightPanther storyline will also play out during Night One and Night Two of WrestleMania 37 next month.

In addition to the 6 vignettes, WWE’s new Old Spice ad campaign also features 4 custom commercials and a robust social media campaign. The social media campaign will include a YouTube playlist and organized online support from Superstars.

In a bit of a spoiler for future vignettes, it was revealed that WWE producer Shane Helms will bring back his Hurricane Helms gimmick for at least one of the vignettes ...

It was noted by AdWeek that Old Spice decided to go big for the rollout of their newest scent, so they turned to WWE for help. Classic Old Spice ads from the past have featured high energy, eccentricity and over-the-top personalities, and Old Spice went to WWE as the one place that could match its supercharged ethos.
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