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This is where your “analysis” falls down.
He’s talking about an established brand (WWE) with established “stars” that nobody gives a shit about anymore and he’s suggesting one of the reasons why (by no means the only).
You’re comparing it to a company that’s been in existence just over a year, that has very little in the way of established “stars”, that nobody gives a shit about.
AEW are trying to establish stars using wins and losses. You can contest that they’re failing. Take out the guys that have their wins on Dark (Gunn, Allie, Abadon?) and you’ve pretty much got their top guys.
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