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JBL was so good. I think his run on top was exactly what they needed to make someone like John Cena, and he was arguably the last true main event heel that WWE ever had.
If you watch the way JBL behaved around Cena in their feud, and then compare it to Triple H once Cena jumped to RAW, JBL did everything he could to make Cena - he sold his arse off for him, looked terrified of fighting him, allowed himself to be belittled and beaten at every turn, because that's what it took to make a new main event babyface. Once Cena was on RAW, Triple H tried to act cooler than him, to diminish his shine, and generally act as if he was above putting him over.
It's a shame that John Layfield the person is likely a piece of shit, because JBL the character had a ton to offer WWE that went unappreciated at the time - but then, I don't know if you'd get the character without the person.
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