I always figured Raw would do about the same on Netflix domestically as it did in cable. Wrestling fans weren’t likely the ones cutting cable. It makes sense that a lot of younger people don’t have access to cable, but there’s network TV, the internet and piggy-backing off other services. I don’t think the audience of people going “Man, I really want to watch Raw but I just can’t until it is on a streaming service” was ever that high. I don’t think that’s the market Netflix is going after.
Subscription-based models are often about retention. They’re probably getting around 3 million globally for Raw, 800k for NXT, another 1.5 million for SmackDown, tens of thousands for classic content and then you’ve got the current PLEs — what? Another 1.5 million? Not necessarily unique viewers, but a healthy base that overlaps with other initiatives.
The numbers could also be way higher over time too.
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