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Ricky Starks is his real name (well, Richard Starks, but nicknames fall under the same issue), back in the day that would cause a bit of a legal roadblock from WWE since you can't trademark a real name and they wanted to own it. Jade Cargill kept her name. Brian Pillman Jr. didn't but it was his own idea as he deliberately wanted to do something totally different rather than get a standard second generation gimmick.
He debuted so insanely fast after his release that I could buy maybe they're still sorting out the backend legal/IP stuff but I'd assume in due time he's Ricky Starks and this was a clever workaround in the interim.
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