Thread: All Elite Wrestling
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Old 12-17-2024, 09:20 PM   #16111
Destor
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Quote:
Originally Posted by The Rogerer View Post
For AEW, their biggest revenue source is their US television contract. That money comes from advertising. The value/effectiveness of that advertising is measured, stop me if I'm wrong, by Nielson, who consider 18-49 to be the key metric.

Now you're saying that cable isn't the best way to reach audiences - but your original point was that "the demo" was not the best way to evaluate cable hotness, so you were talking about cable. Please be clear.
Nielsons ratings are so inaccurate that theyve been ruled in court that theyvebeen barred from being used to uphold contracts at any level. The MRC disaccredited Nielson in 2021. After 19 months in 2023 Nielson was able to get reacredited by the MRC. They still are working to get their legal standing back.



Tl;dr they arent exactly the industry standard
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