Quote:
Originally Posted by Mr. Nerfect
Audiences can be more accurately pinpointed now too. A few years ago, the target was Asian-American audiences. The 18-49 tells you nothing about that. Its importance was conceptualized in the 70s. Advertisers could target the whole family through the 18-49 male, who would likely control the family’s spendings. Times have changed.
We also have YouTube, streaming and other ways to reach high spenders. Cable — specifically second-tier wrestling — is not the best way to reach the audiences you want to reach.
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For AEW, their biggest revenue source is their US television contract. That money comes from advertising. The value/effectiveness of that advertising is measured, stop me if I'm wrong, by Nielson, who consider 18-49 to be the key metric.
Now you're saying that cable isn't the best way to reach audiences - but your original point was that "the demo" was not the best way to evaluate cable hotness, so you were talking about cable. Please be clear.