Thread: All Elite Wrestling
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Old 12-16-2024, 04:25 PM   #16103
Mr. Nerfect
 
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Quote:
Originally Posted by xrodmuc316 View Post
Mostly because Dave's important metrics change every week so no matter what, it means AEW is doing great. 18-49 only matters when AEW wins, otherwise he spins it. Let's not forget when Dave explained how in Canada, the demo is 18-54, and AEW won that demo, because Canadian ratings let Dave hype up how great AEW was doing that week.

When NXT got 680,000 viewers with a .17 demo, and Dynamite got 573,000 viewers with a .17 demo, Dave declared that AEW won, because .17 in the demo on TBS is better than .17 on the CW.

Nevermind that 107,000 less people watched, or that AEW's payroll is easily 20 times of what NXT's payroll is, or that CW is paying NXT 5 times less than WBD is paying AEW. But none of those points allow Dave to spin that a .17 demo is better than a .17 demo, which defeats Dave's purpose of covering for AEW's failure to grow their brand whatsoever.
Bingo. Dave has been quoted as touting viewership as the most important metric just prior to AEW’s debut too. That changed when Dynamite debuted with a comparatively impressive demo:viewership number. Now he just tries to claim that Dynamite wins because…Dynamite.

The 18-49 demo is an oversimplified and unspecific holdover from yesteryear anyway. Households and the way people consume media have changed — as have the interests of advertisers and other TV stakeholders. Dave is out of touch, if you even halfway take him genuinely.
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