It's been said amongst the AEW subreddit that AEW feels a lot more like WWE Lite than ever before. In terms of how they book the fed, the number of hours on TV etc - it certainly doesn't feel like some new and exciting project anymore, it's just another wrestling company. Tony's booking alternates from scatterbrained to incredibly repetitive and his worst booking tendencies are an obvious turnoff when there's little signs of it getting better.
The lapsed fans who started watching AEW because they had given up/grown tired of WWE are lapsing back out. And there are others who are like "OK well this feels like WWE Lite now so I may as well go back to WWE". Not that you have to pick and choose a promotion BUT we only have so much free time and there's only so much we can watch in a week.
If the whole business were on a downturn it would be one thing. But WWE is obejctively churning out the best numbers they ever have and they're drawing the most fans they have since the Attitude Era. AEW's probably doing fine with their TV deals and shit so it's not like they'll go under, but they're getting largely bitch slapped right now and have done little to combat this perception.
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