Like...does Mox not understand how the news cycle works? This is literally how it always works and has for over a decade.
AEW, WWE, doesn't really matter - you don't have to be an expert social media manager to realize that negative stories get significantly more engagement. Doesn't matter what "side" you're on, negative shit whips people into a frenzy. Positive stories are boring.
Ditto for the news industry as a whole really, even beyond wrestling. Says a lot about the human psyche.
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