The two strongest IPs Marvel has is Spider-Man and the X-Men. Spider-Man is obviously controlled by Sony. Disney spent 71.3 billion to aquire the X-Men. Anyone who who suggest rebranding their strongest controlled IP should not be making any decisions especially given Disneys sizable financial woes.
More shakeups to come for Marvel and Lucasfilm though. With a bit a of luck people who like the source material will be hired. That would be a boon.
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