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WWE’s done fine with theirs. They’re trying, and have been for a long time, even if cynical snarks want to deny it. Gunther seems to be en route to legit being one of the more accomplished IC Champions ever. It’s just not realistic to put a secondary belt on a guy and go “see, he’s going places” if you don’t actually send them places, which is the problem with AEW. They think there’s something magic about holding gold because of the belt mark mentality.
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