It’s a bit like PPV. So many viewers didn’t watch them and would just tune in afterwards and would find out what happened.
It’s why AEW’s PPV conversion rate is a double-edged sword. On one hand, on the surface converting about 10% of your week-to-week audience is a very impressive portion. But the downside is that you’re probably not hitting that casual viewer that is going to boost you up in other metrics.
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