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Wrestling at its core to me operates like magic shows, or I guess more broadly the circus. There's parts of it that wow you with the skill of the performers (the ability to execute a moonsault in wrestling or the high-wire acts or juggling at the circus). Then there's where the crowd gets invested in something they know isn't "real" (the results of the match or a magician pulling a rabbit out from their hat).
And thanks to TV, internet, etc. both have embraced a bit of a meta-narrative as necessary. I am paraphrasing a Penn & Teller late night appearance I saw once, but basically Penn juggled to little applause (an acknowledgement that he had skill) whereas the place loudly cheered for Teller doing magic despite knowing he was fooling them since magic isn't real.
So at its core I think we, the audience, just like to go along with it if it's good and entertaining. It would cheapen a magic show if after pulling off a great trick the magician immediately went "and here's how I did it".
Based on that, digging in the crates for ways to work the fans with "real storylines" is a bit of a zero-sum game. Keep us on our toes once in a while, but don't make us feel like we've been had. Because while wrestling isn't real, our time and emotional investment in it is.
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