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There's an issue thats unique to modern wrestling though in that there are two audiences. 1 hates the other and the other doesn't know the one that hates them exist. And they enjoy basically the opposite things. The die hard/smark VS the casual/non-fan/potential fan.
The problem is now you're searching for a Unicorn. Someone with credibility to pull eyeballs from a disinterested potential/non-viewer and who can cross the isle and get over with the die hard audience. And this gets even more difficult when that core base realizes the guy is over 10% of them will turn on him and spend every waking hour trying to turn other against him too.
I genuinely dont know how to keep a guy over in this era and there's not enough bodies to refresh this cycle every 3 years.
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