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The "jobs for the boys" approach of giving front office jobs to wrestlers made sense when AEW first started and there were only so many people they could sign. Plus at that point nearly everyone on the roster had connections to Cody, Jericho, Omega, the Bucks, Daniels, etc and so it was easier to network and get face time in front of Khan.
But they've signed dozens and dozens of people in the last couple of years, including talent they probably never thought would be available. The structure they were using might've worked for original AEW and Daily's Place pandemic AEW, but not the last year of AEW where they've grown the roster rapidly. Not having a full-time Talent Relations staff etc isn't really conducive to a streamlined, functional corporate structure.
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