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Also, not everything is niche, that’s a cop out.
Remember a few years ago when comic books and comic book culture was just for nerds and Marvel was about to go under? Now they produce the biggest movies of all time. How did they do this? They had a vision (and a Hulk) of what they wanted the brand to look like, and they built a catalogue of (mostly) stellar content that drew people in from all walks of life to engage with their content.
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