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Definitely communications.
Youtube could be invaluable to them, as it is easier accessible than their weekly cable shows. They could post a swath of info there and/or link it to their site to "fill people in". That definitely has early millennium vibes like the top 8 of MySpace..... but it could help in terms of "who TF is this new vanilla midget?"
They badly need someone with "expertise" in the booking area. There's definitely been a big pattern to weekly TV that is easily noticeable, and has become as predictable as other wrestling products. RTD is right, they have the talent and roster depth...... now let's make it make sense.
Still, easily the best wrestling show to watch on TV. I sincerely cannot wait until WWE fucks off with their shaky cam shit.
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