Wwe is better at telling stories when they do it right. The problem is at any given time, there is only one great storyline going at a time. Everything else is solid at best, but usually feels plastic, souless, and devoid of any emotion.
As good as WWE's stuff is when they really try, Id rather watch a show where every feud has some real heat to it, even if its flawed. Its more fun to me to watch someone try and fail rather than watch someone not try at all.
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