Thread: All Elite Wrestling
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Old 03-02-2022, 08:46 PM   #8085
Mr. Nerfect
 
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Quote:
Originally Posted by xrodmuc316 View Post
HBOMax still doesn't distinguish between HBO subscribers and HBOMax users or usage. If you have HBO through whatever, cable, satellite, then you also have HBOMax. Of those 47 Million I am curious how many are actually signed up just for HBOMax, or even better how many people that have HBO do not stream or even are aware they could.

The big question would be what aspects of AEW are included. If they are going to include live PPVs like Peacock, that can certainly help in the long term. If they will include a live simulcast they can also add some viewers who are strictly cord cutters. How they utilize a deal with HBOMax would be most important. If they are just going to put their back catalogue on there I don't know if that will generate any real growth.
This. Right now, TBS is in 90 million homes and they get ~1 million viewers every week. It would mean whatever specials they put on there are probably going to get more views than they would on PPV. But it’s not better exposure than TBS or TNT…or USA or FOX.

What Destor’s saying has interested me for a while. When everyone makes the eventual switch to streaming, WWE may choose to go with a smaller entity for more money. They’ve done this before, like when they went with TNN over USA. It’s all about the bottom dollar to keep that stock price high.

But if WWE goes with a Peacock or an upstart service, that means they might leave hungry beggars on the table. What about a Netflix, an Apple, an Amazon, etc.? WWE seems to have relationships with Netflix and Disney+, so the plan might be to lock the world’s biggest down, but if WWE moves its content to a new service because the money is just too fucking huge, then it means that AEW (or someone else) going with an Amazon or even a Paramount+ could make them mathematically the most watched wrestling product in the world overnight.

The trick will be converting that into other metrics — attendance, merchandise sales, etc. This all assumes that the audience for AEW has room to grow as its platforms do. It could be that the people who are going to like this thing have all found a way to watch this thing.

But the next round of negotiations are going to be VERY interesting.
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