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As part of the 2021 Draft, Owens was drafted to the Raw brand. Owens would then enter a storyline with WWE Champion Big E and Seth Rollins which began on the November 1 episode of Raw after Big E hit the Big Ending on Owens after their non-title match. The following week on Raw, Owens would attack Big E after the former's match against Rollins, thus turning heel for the first time since 2019. The following week After the match, Owens attacked Finn Bálor, cementing his heel turn. On the November 29 episode of Raw, Owens defeated Big E by disqualification to be added to the WWE Championship match at the Day 1 pay-per-view, making it a triple threat match. On December 24, Owens re-signed with WWE. At Day 1, Owens was unsuccessful in capturing the title as Bobby Lashley and Brock Lesnar were also added to the match and Lesnar won the title.Over the following weeks on Raw Kevin would begin an alliance with Seth Rollins.
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