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Behind the scenes, I think they had good intentions for the women's roster. I don't think a company that doesn't care at all about its women's division would introduce a secondary singles title, nor go through the rigamarole of hiring and relocating numerous international talents including someone like Emi Sakura who they brought in primarily to assist backstage and train. They also clearly view Britt Baker as a huge star and have had her headline multiple shows.
But the actual booking of the division on television is a blind spot for the company. I don't know how much of it is the result of Khan trying to juggle priorities in managing a huge roster or if they are confronting a reality that there is a sizable chunk of fans who do not, and will not, ever care about women's wrestling. I mean you see posts like this on TPWW all the time. A lot of people here just do not give a shit about women's wrestling and no matter how talented a performer might be the default mindset is "meh, piss break time."
This is probably why there's a shitload of women's matches on Dark and Elevation that actually get time, because those shows are geared more toward the die hards. But you can't expect the TV-only audience to care about a division you treat as a novelty.
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