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Ratings don’t work that way in 2021. Way too many variables. The 18-49 demo used to be key to getting into people’s wallets, but women have become increasingly important consumers (considered more important than men in many cases), and technological advancements make focusing on individual demos through targeted aims more realistic, driving down the competitive ad rate.
The “key demo” is an archaic term. Your best bet to reach people 18-49 is not through cable, and they are not always in the same position as Gen Xers were when it comes to disposable income.
Never mind the ad revenue split AEW has with WarnerMedia, and they’d need to double WWE’s ratings to be half-way as profitable in a 1:1 interpretation of the ratings. But then you have to factor in AEW’s explicit content, WWE’s global brand reach and AEW, frankly, being revolting to women. They don’t have the selling power of the WWE, which is why ratings matter AT ALL.
Celebrating a 0.02 win in one specific demo is disingenuous at best. And if this were just about popularity, not their value to their networks, overall popularity would matter more and AEW fans shouldn’t be forgetting that this was TNT vs. Fox Sports 1. Somehow I don’t think Rampage next week is going to get compared to SmackDown on FOX.
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