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I don’t think Dark or Elevation help either. Or Rhodes to the Top, for that matter. Even auxiliary content in different genres is just demanding too much of even a loyal audience.
I don’t know if they HAD to do Rampage. You heard it when the TV deal was upgraded. TNT was getting more content on the cheap. But it feels way too ambitious to me. Focus on doing one show that is your priority content. Once a week. Be firm. Even if you get paid less for it, there’s just more chance for overall growth. Especially in a marketplace that is ALREADY flooded with content. So many people still watch WWE. That’s just more hours a week a fan has to devote.
But I guess they may not have had a choice, which is why I think it was important to be way hotter earlier — because then you have more leverage in those sorts of negotiations. It’s kind of like where Bischoff found himself with WCW. But because Warner owned the promotion, they just had to do it. At least Khan could have had the advantage of owning AEW and being like “No, seriously guys. This is a bad idea. Here are historical examples. Let’s build this show first and if there is ever proper timing for a second show, we can do it then.”
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