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They aren't going to do brand exclusive PPV's again for the streaming networks. WWE's deal is with Peacock, they aren't going to take away from them to give to Fox and keep all the profits. This whole ordeal will heighten negotiations at the end of the TV rights deal and probably be one of the straws in breaking the camels back of WWE on Fox. Fox is not thrilled with WWE's ratings, they are below what was anticipated and what Fox paid for. WWE will do their best to leverage the best deal for Smackdown on USA. I believe that the Fox deal was for 3 years, the Peacock deal is for 5 years.
WWE is currently preparing for this situation by tightening up their talent wage bill and when they end up taking a loss for a smaller rights deal for Smackdown on USA (once the Fox contract is up) they will still be making a huge profit, due to the massively lower wage bill. WWE has cut 119 wrestlers and a lot of staff in the past 2 years. They are adapting and trying to stay ahead of the curve.
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