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Look at and listen to an AEW crowd. They are people you wouldn’t trust to fix your sink without supervision, let alone people you would want to spend any sort of meaningful time with. Doesn’t matter how many of them are at a party if they’re the sort of people who kick their fingers before reaching back into the cheese puffs.
The demo talk is all bullshit. Wrestling fans are people other companies don’t want to be seen with their product. More likely to buy their enemies advertising time to punish them. Meltzer needs to sell newsletters and the ratings talk provides a consistent section he can rattle on about during slow weeks. They provide a story that can be poorly represented and interpreted. And when he wants to make someone look good, you can talk about how someone did well in a certain demo, on cable in 2021, like fucking lol. Raw sucks, declining viewership, AEW rules, high demo, not as good as Raw’s, but don’t talk about that. You’ve got a declining fan-base, but they spend more money than ever before, so carer to them and get out while you can.
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