Quote:
Originally Posted by Lord Gertner of TPWW
It's alot for a company not named the WWE. There have been quite a few start ups with money behind it that failed miserably. AEW had the benefit of having a built in niche audience to begin with. The Big issue still going forward is brand recognition. WWE has a MASSIVE edge.
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I’ve never been with you on the brand recognition thing myself. I mean, I see the point and it’s salient, but I just don’t see the marketplace as being so locked off by WWE’s presence. A lot of people I know would still call it the WWF. The difference between AEW and other start-ups is the sheer amount of capital. I don’t think there has ever been a more expensive start-up promotion in history.
When you’ve got a certain amount of money, and you’re guaranteed access to at least some of the stars, you’re going to hit a base level of popularity. That’s where AEW is, in my opinion. This is what that money buys you. They haven’t built on that (yet), and it isn’t something earned. It’s been bought.
Which is fine. That’s the best approach to doing this. But it’s just annoying people saying stuff like “Wow! It’s only been 2 years and they’re already doing (x)!” Yeah, no shit. The Khans have enough money to buy their own cable network and put on free shows in arenas until the end of everyone here’s natural life. This isn’t some grassroots promotion that needed to grow an audience and mind their P’s and Q’s.
They should be bigger, in my opinion. And I consider that a reflection on their so-so business practices and lack of promotion, and their actual quality.