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As far as examples of do good outreach the biggest would probably be Fight for the Fallen which is a show where proceeds go to Wounded Warrior Project, often they sell special t-shirts with rainbow themes where a portion of proceeds go to gay/trans organizations and Excalibur promotes that at least one per show. They do super inclusive ticket outreach for people with disabilities specifically kids. Also raising awareness on black and Latino police brutality in an angle with Konnan and Tully most recently.
As far as media awareness of the company I think that they are working on that with Cody and Brandi especially,doing their new reality show as well as The Go Big Show. But more stuff like that will take time.
Ultimately like you said it will take a few more years for AEW to be thought of when people think of wrestling. Overall none of this affects me and my fandom of the product. I am just critical of Mark Henry going on a radio show and critiquing the company he works for instead of having a conversation with his boss which I think would be more affective.
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