According to recent online speculation, this Bliss creepy doll storyline is sort of meant to explain some of RAW's weird direction in recent weeks.
Like Sonya Deville didn't actually become a heel authority figure but instead is only evil because she got suddenly possessed by Bliss' Lilly doll. Lilly made an apperance in the background during a segment Deville had backstage on Monday's show.
Same for Angel Garza deciding to actually shove a rose up Drew Gulak's butt was only due to him being consumed by Lilly's evil presence since the doll was also in the background during his backstage segment with Gulak.
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