According to Triple H, WWE's war with AEW via their NXT brand was like Chris Jericho's 1st WWF title win.
It was all imaginary and never actually happened.
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Originally Posted by Observer
In a recent interview, Triple H talked about NXT’s move to Tuesdays and their competition with AEW.
On Cheap Heat with Peter Rosenberg, Triple H explained that they weren’t just in competition with AEW, they were in competition with everyone and everything.
“The promotional opportunity for us is much better on a Tuesday," he explained. "And also then not having to have a narrative where it’s just constantly about an imaginary war, or this imaginary battle. And, you know, people can say what they want, but the truth of the matter is you compete against everything. If you are creating a television product or content-- that is the world we live in is content not television, not internet. It’s everything. So you’re constantly competing for eyeballs and time against everything under the sun, including sleep and time to do other things, and video games, and Tik Tok and everything else that’s out there.”
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He's also been gradually been developing a similar view towards wrestling like Vince in the sense of not viewing WWE as an actual wrestling company. Only difference is instead of being a "sports entertainment" company whenever Vince would discuss wrestling, its now being a "content producing" company whenever Triple H and others in WWE would discuss wrestling in recent times.