He’s not saying “Do this and you’ll smash it in the ratings”.
Here’s a guy that comes to mind; Daniel Bryan. First guy to throw his hat into the Rumble and “next inline to face Reigns” literally has a 50/50 win/loss record in 2020 (according to cagematch) and has a 2/2 in singles matches since returning in October.
That’s not to say he won’t start building momentum.
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