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WWE had two big opportunities to get fans back they'd lost and they blew both chances. RAW 25 was entirely focused on really terrible "comedy" segments starring old wrestlers and gave people little reason to tune in to see today's wrestlers. I remember this was at the height of Braun's popularity as a monster face too and he barely appeared or did much on the show.
The other big chance was the debut of SD on FOX. They front-loaded it with stars of the past and people from RAW who wouldn't be on the show next week and gave viewers little reason to keep coming back. The best solution would have been to front-load with names people knew and also have a clean slate of all storylines and all titles so anyone could jump in. Instead it was the usual you must also watch RAW and order the WWE Network to follow along. The smartest thing possible would have been to make SD as inclusive viewing as possible, with all storylines contained to those 2 hours on FOX each week.
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