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That same argument could be applied to the "Ryder Revolution". Whatever your feelings about him were/are, he was mad over and did it himself at essentially the dawn of social media. He was the right guy in the right place at the right time, and WWE just said "nah".
I will always liken it to an alternate timeline where Austin cut his infamous Austin 3:16 promo, and then in spite of all of the crowd signs and subsequent pops, Vince just wasn't feeling it, and didn't capitalize with the shirts and a push. Instead, he just randomly shows up in backstage segments at catering and does the occasional job on Jakked/Metal/Shotgun.
They were stubborn on getting behind a guy they saw little value in, and then almost insultingly, tried to use what he did to create their own less successful knockoff and back their own social media platform just a tad too late on that party. Basically, they dropped the ball twice there.
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