I’ve spoken to advertisers who are fans and defenders of AEW, and they have never made the assertion that a difference in 100k viewers in the 18-49 demo doubles your ad revenue. Implicit in this assertion is that since AEW launched in 2019, they have had their ad revenue halved twice. What a load of shit.
Imagine going ga-ga over being 7th in the demo and “this being a business” when you’re making a quarter of what you did in ad revenue from mere months ago.
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