Thread: Ratings Thread
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Old 07-13-2020, 02:23 AM   #1717
Mr. Nerfect
 
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Quote:
Originally Posted by BigCrippyZ View Post
This has nothing to do with AEW or WWE/NXT or even specific advertisers. This is just the realities of today's advertising rates. Just because advertisers are spending more on digital has nothing to do with how ad rates are calculated for TV, radio, etc. I help with these kinds of ad rate deals quite often, and I just did some more a couple months ago. If I could show you the underlying data and formulas advertisers and broadcasters use to determine ad rates without breaking privilege I would.

Also, a Mountain Dew sponsorship is not remotely the same thing as an ad buy. It has nothing to do with how much USA receives from advertisers nor how much WWE receives from USA. It'd be great if you could at least try to know the terminology and differences in what you're talking about.
Actually it does have everything to do with AEW and NXT -- that's what we're talking about. And unless you are going to suggest that there is a blanket rule for the rate networks sell ad rates at, dependent completely on one demo, determined by their placing on a Showbuzz chart with a difference of an estimated 80k being significant, with no other data, your work is still cut out for you.

There is so much more that goes into ad rates than a simple score in a demo.

Of course it's not the same as an ad buy. One is a sponsorship and the other is an ad buy, hahaha. I'm talking about the overall appeal of these programs to other businesses. Don't act like that is irrelevant. It's got everything to do with how effective the reach of NXT is versus AEW, which is the whole purpose of discussing this stuff. Nice smokescreen though.
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