Quote:
Originally Posted by Mr. Nerfect
Stop being such a sook. You said something stupid. 7th and 24th were separated by 102k viewers this week. A lot of them probably people advertisers want nothing to do with, since wrestling fans are far from trend-setters, and you played it up like a big deal.
I'm sorry, but this is a bunch of nonsense and it seems like you don't know the realities of what these numbers mean for revenues.
A lot of advertisers have gone digital, since cable is a dying medium. It's no longer the best way to reach people in these demographics. They also get a lot more information than a fucking chart from Showbuzz. They're interested in disposable income, spending habits and whether or not the people in that demo are going to fit their brand image.
Gertner went through the sponsors AEW is attracting. Sounds like a old, fat, white audience. Super-attractive to advertisers and sponsors, right? If you want to compare this to NXT, you've got a worldwide audience (far more established than AEW) and a PG rating, which makes them a lot more accessible. Mountain Dew sponsored the show last week, apparently, so they would have had a commercial broadcast all around the world that lives in perpetuity. Plus, NXT isn't taking anywhere near as much of that from USA's mouths as AEW is from TNT.
By the way, AEW has lost 59% of their fans in that demo since they started.
Stop trying, Cripz. This promotion keeps shooting itself in the foot and the honeymoon is over. More and more people are realizing that those who were saying "Whoa-oh" from the start were right, and you just can't deal with it because you're a zealot who is so obsessed with hating anything and everything WWE that anything else was going to be "such good shit" and your ability to reason on the subject was blocked. You hitched your wagon to the wrong horse and wrestling is worse off because people kept kissing vanity promotion ass.
Prove me fucking wrong.
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This has nothing to do with AEW or WWE/NXT or even specific advertisers. This is just the realities of today's advertising rates. Just because advertisers are spending more on digital has nothing to do with how ad rates are calculated for TV, radio, etc. I help with these kinds of ad rate deals quite often, and I just did some more a couple months ago. If I could show you the underlying data and formulas advertisers and broadcasters use to determine ad rates without breaking privilege I would.
Also, a Mountain Dew sponsorship is not remotely the same thing as an ad buy. It has nothing to do with how much USA receives from advertisers nor how much WWE receives from USA. It'd be great if you could at least try to know the terminology and differences in what you're talking about.