Quote:
Originally Posted by xrodmuc316
You are correct, I did make sure to state I was just going to take the number at face value for arguments sake. Regardless though, bragging over such a small difference of a small number either way is lame. Advertisers aren't beating down the door for those numbers, and the whole argument of the demos being so great and important is a horrible argument when the number you are getting is so low.
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I'm sorry, but this is a bunch of nonsense and it seems like you don't know the realities of what these numbers mean for revenues.
In today's market, that much difference in the key 18-49 demo, especially vs another program with a remotely similarly sized overall audience, regularly results in advertisers paying almost double or sometimes more for a spot. That means more $ for the broadcaster and more security (and sometimes $) for that program's producer.
Is that always smart for the advertiser? Maybe. Maybe not. The reality is however that they still regularly do it.