Quote:
Originally Posted by xrodmuc316
You are correct, I did make sure to state I was just going to take the number at face value for arguments sake. Regardless though, bragging over such a small difference of a small number either way is lame. Advertisers aren't beating down the door for those numbers, and the whole argument of the demos being so great and important is a horrible argument when the number you are getting is so low.
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That's where the rankings add another wrinkle to the whole ratings discussion since despite both shows being lower than desired in viewership and NXT's recent win streak in viewership, AEW being a constantly higher ranked show is still more appealing to advertisers.
Like last week it was only around a 100k difference between both shows in terms of key demos but it made a huge difference in terms of rankings at #7 vs. #24. Plus for TNT, its been a goldmine for them in terms of weekly rankings since they usually struggled to rank well or even at all on Wednesdays prior to AEW's arrival.
NXT's main problem is while its been enjoying a recent surge in viewership popularity and wins, almost all of its real gains are coming from WWE's older viewership which isn't sustainable for long term growth. On the flip side, AEW shedding its older viewers in recent weeks now leaves it a lot more susceptible to viewership spikes depending on outside circumstances like big sporting events since their younger viewers have been a lot more volatile than NXT's younger viewers.