Thread: Ratings Thread
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Old 07-12-2020, 07:47 PM   #1707
Emperor Smeat
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Quote:
Originally Posted by xrodmuc316 View Post
I don't want to break down the math of how Nielsen ratings actually work again, so let's just take it at face value.

The difference of a .28 and .20 is 80,000 people.

These fuckers are going out of their way to be defensive and belittling people while bragging about 80,000 people.

If anybody thinks for one second that Advertisers care about an 80,000 person difference in the "demos" then they are simple minded.

You know what advertisers are looking for? The total number in that demo, as in are they getting a million, 2 million, etc.

280,000 is the same thing as 200,000 to advertisers, a bottom of the priority piece of shit investment.

Chris Jericho and Tony Khan can take that argument and stick it up each other's asses. 280,000 in the demo is a fucking joke to advertisers.

The fact that they are THIS butthurt over the total viewers that they continually have to "BUT MUH DEMOS" is why nobody will ever take them seriously in the business world. It's all a joke and embarrassing.
Only problem with your math is a 0.28 vs 0.20 is actually higher than a 80k difference since a tenth of a ratings point doesn't equal 10k viewers. Same for a 1.0 in overall ratings doesn't equal 1 million viewers nor has that been the case for a long time.

Just counting the live numbers since that is what advertisers care about more, AEW had a 100k advantage this week but half of all their viewers were in that key demo area. Meanwhile only around a third of all NXT viewers were in that same demo area. So while AEW had around 45k less total viewers, they would still be more appealing to advertisers compared to NXT since their audience share in that key demo is much higher.
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