Quote:
Originally Posted by Mr. Nerfect
They're not getting millions of people watching AEW, period. Cut your shit. You've gone full delusional. They were averaging about 350k people in that demo on Wednesday. They're selling slots to Sensodyne, because the average age of the AEW fan is 45 and they've probably done further research to discover that they're not the most trendy specimens on Planet Earth. That's what their insight gives them.
And yes, I'm sure advertisers do get way more than Showbuzz charts. That's my fucking point, you zealot. That's why the whining from Jericho and Khan is so fucking hilarious. That's why I criticize people who take the numbers so literally, because they don't imply how those demos are further broken down and whether or not advertisers see value in them, whether due to stigma or market research.
Advertisers care about a lot of things. They care about making money RIGHT NOW (which might be why they'd choose the product with the larger global reach and more diverse audience from the start), but they also care about the growth and perception of their products, not only in the immediate sense, but also over time. Do you want to see your average AEW fan wearing your clothing label? Some businesses might say yes, and others might say no.
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I never said that AEW was getting millions of viewers. Your question was if advertisers were "catering to 48 year olds who have cable", not if AEW advertisers exclusively were catering to 48 year olds, and I responded to your actual question. Advertisers want to try and reach the millions of 18-49 years olds in the 80+ million households who watch or may watch cable or satellite TV every week.
You do understand that the ads that run during Smackdown and Raw in the U.S. on Fox and USA are different and separate from the ads that are run on international broadcasts don't you? They don't get a discount for advertising on both U.S. and international broadcasters. The agreements and rates are completely separate. Whether a program or its producer has a larger global reach or a more diverse audience does nothing for advertisers who are advertising in the U.S.
Advertisers don't give a shit who among the general consuming public purchases their product, they only care that they purchase it. It's very simple. Who actually can and is most likely to purchase their product right now, and how they can get their product in front of those likely consumers, is all that matters. Those consumers are almost always a huge majority age 18-49, and white, for multiple reasons.
It's clear that you know absolutely jack shit about how media, entertainment, and advertising works in the U.S. It really seems like might be so stupid that it takes you multiple attempts just to tie your shoes.